1. Exhibition Introduction
BEAUTY DÜSSELDORF is one of the world’s top events in the beauty and hair industry, organised annually by Messe Düsseldorf GmbH, focusing on innovation and trade in the fields of beauty, hair, nails, SPA, health and wellness and cosmetics.
2. Exhibition Overview
(1) When and where
BEAUTY DÜSSELDORF 2025 takes place from 28 to 30 March at Messe Düsseldorf, Germany, and is open daily from 9:00 to 18:00. range of exhibits.
(2) Exhibition scale and influence
Around 1,500 exhibitors from 76 countries around the world, including internationally renowned brands such as L’Oréal, Schwarzkopf, OPI and WELLA, as well as emerging brands and supply chain companies. Attracted 67,966 professional visitors from over 60 countries.
(3) Historical data
Since its inception in 1995, the show has become a trendsetter for the European hairdressing industry and a key platform for global companies to access the European market. It is highly international, with 2024 data showing that 77% of visitors see it as a core channel for industry trends and 89% of exhibitors recommend the show.
(4) Scope of Exhibits
1. Skincare: face/body care, bioactive ingredient products, organic and natural skincare.
2.Colour cosmetics and skin care: popular colour cosmetics and niche perfumes, sustainable colour cosmetics.
3.Hairdressing products: hair care, colouring and styling tools, as well as electronic perming equipment, wigs and hair loss treatment devices.
4.Nail & Hand & Foot Care: Nail art tools, eco-friendly nail polish, foot care products.
5. SPA and health care: slimming equipment, massage equipment, aromatherapy products and health food.
6.Packaging & Materials: cosmetic containers, labels, OEM/ODM services, etc.
About Lianxin Packaging
Guangdong Lianxin Glass Products Co., Ltd. is a manufacturer with more than 30 years of experience in the packaging field, covering a diversified matrix of packaging for beauty, fragrance and skincare categories. The company’s product system is characterised by rich application scenarios, covering not only nail polish bottles, perfume bottles, aromatherapy bottles, essence droppers and other fragrance and beauty packaging segments, but also skin care containers such as foundation bottles, essential oil bottles, cream jars, etc. The company has formed a full-specification product line, ranging from liquids to creams, and from portable samples to family packs.
3.Exhibition Highlights & Events
(1). Industry Trend Release
Natural Makeup: Emphasis is placed on personalisation and natural aesthetics, with trends such as ‘thin eyebrows’ and ‘lip gloss’.
Sustainability: Green Beauty is in the spotlight, promoting eco-friendly ingredients and biodegradable packaging.
Preventive skincare: Neurocosmetics combined with emotional well-being to promote anti-ageing preventive products.
(2). Specialised Events
150+ forums and seminars: covering technical innovation, market dynamics and sustainable development issues.
Live demonstrations and experiences: exhibitors will demonstrate the operation of intelligent beauty equipment, nail art design and other interactive sessions.
International exchange platform: attract global brands such as L’Oréal, Schwarzkopf, etc. to promote cross-border cooperation.
3. Speciality Pavilion
Joint Country Booths: China, Korea and other pavilions showcase local beauty technology and products.
‘Mocha Mousse’ theme area: presenting make-up and nail trends with the annual popular colours as the core.
Development trend of Lianxin Packaging
Guangdong Lianxin Glass Products Co., Ltd. has ploughed into the cosmetic packaging field for 30 years, always taking environmentally friendly glass packaging as its core advantage, and integrating the concept of sustainable development with high-end aesthetic design in depth. As a pioneer in the industry, the company focuses on recycled glass packaging solutions, using a high proportion of recycled glass raw materials, restoring the translucent texture and luxurious touch of glass through refined technology, and displaying excellent aesthetic tension from bottle design to surface treatment (such as matte spraying, hot-stamping embossing, and gradient glaze), which is in line with the dual demands of international high-end beauty brands for ‘environmental protection’ and ‘visual recognition’. ‘ and ‘visual recognition’ of international high-end beauty brands.
The company’s core technological strengths are focused on glass packaging systems – from pharmaceutical-grade ultra-white glass to fully recyclable lightweight glass materials, the products have passed the EU RACH, the US FDA and other international safety certifications to ensure environmental performance and safety in use.
With its in-depth practice of circular economy, Lianxin Glass not only helps brands reduce the carbon footprint of packaging by 40-60%, but also continues to empower the beauty industry to transform into a green and high-end industry with its closed-loop design of ‘recyclable, repeatable, and biodegradable’.
4. Concluding Remarks
As the world’s beauty industry trendsetter, the International Beauty and Hairdressing Fair in Düsseldorf has always been the core hub connecting brands and markets with its outstanding professionalism, global vision and forward-looking insights into industry trends. On this international stage, we will make a stunning appearance with our cutting-edge beauty and personal care packaging solutions that are deeply customised to meet the needs of modern enterprises – from glass containers for high-end skincare products to multifunctional packaging materials for innovative cosmetics – to help our customers build up a differentiated advantage in the competition.